Social networking has grown dramatically recently taking control of a large amount of Internet traffic. Your company needs to market to the masses and if the traffic is in Social Media it is a platform you can not ignore.
Fortunately creating an effective presence on popular social media sites such as Facebook is relative quick and inexpensive. Therefore it has become almost a basic requirement in any online marketing strategy.
Social networking site content can be updated as little or often as desired. The most important factor is to have a professional presence.