Blogs are a wide spread term for any web site with easily created and maintained content. For example Twitter is nothing more than a small blog easily accessible from any computer or smartphone. Many websites are now based on blog technology which makes it much easier to maintain the site with fresh content.
The quality of blog content varies widely which you need to consider when contemplating a blog strategy. If you feel you have insights to offer your customers or prospects creating and maintaining your own blog is a good strategy. Most companys do not have the time or insight to maintain a blog and instead choose to provide links to blog that contain information of value to their customers or prospects.
The most important factor is that it is a proven fact customers or prospects trust information from colleagues more and will act on this information when making a purchasing decision. Voyager will be glad to assist you with your blog strategies.