Why should your business use online marketing? The simple answer is it is where your present and future customers go looking for goods or services.
Online marketing is the only form of marketing that is growing. Traditional media sources such as newspapers, industry publications and yellow pages are either experiencing a business decline or are effective at transitioning their service online.
The biggest advantage for online advertising is the ability to target and measure your marketing investments. Therefore you make sure to reach your target client where your investment is much more likely to result in a sale. Online marketing also provides you the ability to measure the results of your investment