It is a fact that online advertising is growing while all others forms are rapidly declining. While it may not be dominant your organization needs an online marketing strategy.
The average consumers now spends more time online than watching TV. Furthermore all college graduates are “Net Geners” having grown up with the Internet as their first and only stop for purchasing decisions. Most of them have never heard of “Yellow Pages” or “Classifieds”
The online marketing difference is the ability to target and measure results. Online Advertising ability to target specific customer demographics coupled with the ability to accurately measure marketing results means a much higher return on your company’s marketing investment.