While its role is being diminished email certainly is still a vital communication tool and will be for the foreseeable future.  Next week it is expected that Facebook will announce and provide a much better email experience complete with Microsoft Office online in order to keep visitors on their site and to steal additional traffic from popular email services such as GMail, Yahoo, AOL and Hotmail.  Expect Facebook and other social sites to continue to enhance their sites to become more of a one stop shop for online services.  The larger traffic volume generated by these new services of course means additional advertising revenue for Facebook.

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A commitment to putting a social networking strategy is place will provide immediate benefits to your company.  The setup costs are relatively inexpensive compared to websites and the return on investment is so attractive that every company should have a branded Facebook presence. Even if Facebook is not viewed as a source of attractive lead generation or prospects the costs are so small in comparison to the traffic generated that maintaining a presence is a classic no brainer.  Like any marketing strategy social networking needs an effective plan and execution to become an effective marketing tool to your company.

Content Management Systems take many shapes and forms.  In the early days Microsoft’s Frontpage was a popular CMS followed by Adobe’s Contribute/InContext solutions and finally advanced technology systems such as Joomla and Drupal which have never really gained traction. Currently many content management systems are based on blog technologies especially the popular WordPress platform.

Beside the significent savings on maintaining the site the other advantage is web sites created on a CMS are also less expensive to both create and overhaul to take advantage of new technology advancements.  We have found many of our customers developments costs being 50% less expensive up front with minimal ongoing maintenance costs.  With these savings companies can afford to spend more on keeping their sites more up to date and also marketing the site to increase traffic for lead generation.  For further information on CMS systems take a look at this article.